This topwater technique causes the lure to move back and forth laterally, creating an enticing zigzagging action and staying within the strike zone longer than with a straight retrieve. To achieve it, use a jerk-and-slack motion with the rod tip. A short, sharp jerk causes the plug to turn, and immediate slack lets it travel sideways. The next jerk makes it change direction. Repeat the sequence, setting up a rhythm with the rod hand and reeling with the other just fast enough to pick up slack. Timing is key. Once you get the feel, it’s like riding a bike. It’s always there when you need it.