Advertisement Re-Launches announces the completion and launch of its redesigned and upgrade website.

January 14, 2005

Winter Park, FL –, one of the world’s leading online resources for boat buyers and sellers, announces the completion and launch of its redesigned and upgrade website.  It also is announcing the debut of two major developments for the site.

“Since its acquisition by World Publications in March 2004, has been retooling the site,” said Mark J. Horne, President of “We started by gathering customer, broker and dealer requests and suggestions, and then incorporated these ideas into what can easily be considered as the world’s most user-friendly and technologically advanced website for buying and selling boats.”

In addition to the complete remake of the site, announces two more industry-first innovations that will be available in 2005. First, our exclusive “Compare Analysis” feature will give users the ability to look at any boat and then click on a button to see similar boats in the same category, pricing range and year, all in less than one second. Secondly, our exclusive “Value Analysis” feature allows users to look up the medium value of any boat, in any category, that they choose.  Both features will greatly assist all users with pricing, selling and searching.

Advertisement has also contracted with one of the world’s top search engine optimization firms to deliver higher traffic and results to boat sellers.  The site currently executes over five million searches per month for it many users.  Traffic on the site has doubled over the last six months of 2004.  Editors expect the traffic to double again over the next six months.

“We are committed to providing the best possible place for boat sellers and buyers to find each other; that is the only thing we focus on,” said Horne. is owned and operated by World Publications in Winter Park, Florida. World also publishes several boating titles, including Boating Life, Sport Fishing, WaterSki and Wake Boarding.


For more information contact:
Dean Turcol
Communications Director


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