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OPTIMA Batteries to Kick-Off 2012 Spring Promotion April 1

$25 rebate available with the purchase of any OPTIMA battery

March 27, 2012 (MILWAUKEE) – OPTIMA Batteries, a leader in high-performance automotive and marine batteries, today announced its 2012 national retail promotion designed to reward automotive and marine enthusiasts as they gear up for an action-packed season of high-powered adventure. From April 1, 2012 through May 31, 2012, consumers who purchase any OPTIMA battery at a qualified OPTIMA retailer will be eligible for a $25 cash rebate from OPTIMA Batteries.

In order to qualify for the promotion, consumers must purchase one or more OPTIMA batteries at any authorized retailer within the promotion timeframe (up to four per household). A completed rebate form and receipt copy with the OPTIMA purchase circled or highlighted must be mailed and postmarked no later than 11:59 p.m. CST, June 15, 2012. The rebate form will be available in-store at all participating OPTIMA Batteries’ dealers, as well as online atwww.optimabatteries.com/rebate.

“This 2012 retail promotion is designed to demonstrate OPTIMA Batteries’ commitment to supporting the lifestyle of performance automotive and marine enthusiasts,” said Cam Douglass, director of product development and marketing for OPTIMA. “We want to reward our customers who have an interest in upgrading to the best in performance products and encourage enthusiasts to get the most out of their vehicles or boats.”

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Consumers will receive a $25 rebate check for each battery they purchase, up to four, from OPTIMA Batteries within four to six weeks of mailing in their receipt and rebate form.

To learn more about OPTIMA Batteries and to find your nearest retailer, please visit http://www.optimabatteries.com/. You can also visit OPTIMA on-the-go using your iPhone, Android or Blackberry device for helpful tips on charging, battery care and maintenance and product information on its mobile-optimized website.

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