According to Cochran, “winning awards is always a surprise and somewhat overwhelming for me. As an artist and as a businessman I strive to blend creativity and thoughtfulness in every work I complete. The Blackfly sumi-brush ink painting emerged from a single studio event and cascaded very simply and organically from one fly painting to the next. In a sense, the painting is the sum of my life’s work, all distilled into one rendering. Since creating Blackfly in 1992, the painting and the logo has received universal appeal from anglers, boaters, and many other active-outdoor participants. It has become a lifestyle brand as much as it is a fly fishing brand.