Randy Fry, the leading voice of western recreational fishing interests, was killed by a great white shark while diving for abalone near Fort Bragg, California, on August 15, 2004. As Western Regional Director for the Recreational Fishing Alliance, a grass roots political lobbying organization, Fry was successful in advancing fisheries interests and bridging the often acrimonious commercial and recreational dichotomy. Among his many accomplishments, Fry was instrumental in convincing the Monterey Bay National Marine Sanctuary to add a recreational fishing representative to its advisory council. Sanctuary spokesperson Rachel Saunders said the Sanctuary initially offered only a single seat to the commercial and recreational fishing communities because the recreational anglers weren't engaged in the Sanctuary process. RFA, through Fry, sought and won greater involvement in the decision making process on behalf of recreational anglers when the Sanctuary began considering passage of marine protected areas where all fishing would be off-limits. In 2003 Fry was appointed to the federal fishery management panel on groundfish, including important species to the recreational nearshore fishery. Fry also led the appointment of Darrell Ticehurst to the Pacific Fisheries Management Council, which sets most saltwater fishing regulations.