"We've convinced the California Fish and Game Commission to put the No Wear initiative on its agenda in their review of sportfishing rules scheduled for later this year," said Tom Raftican, president of SportCon. "Now, what we need most to finish the job are greater awareness among anglers statewide and word-of-mouth exposure to help us gather momentum and most importantly, show the Commission broad based support to change the regulation. These free holders are a great way for us to achieve both - they're natural conversation starters. Stick your license in here, and it doesn't matter if you're on a party boat or walking the shoreline of your favorite lake, everybody who sees it on your shirt or around your neck is going to ask 'what's that?.' It's ironic how we're helping people to change an out-of-step regulation that actually hinders fish and game enforcement, even as they obey it," added Raftican.