The Chum-King is a sturdy, well-built device designed to deliver chum anywhere in the water column. Simply place chum in the aluminum cage, shut the hatch and lower to the desired depth. Either let the chum disperse gradually through the holes or create a chum explosion by pulling on the hatch release cord. Made of non-corrosive, easy-to-clean materials and components, the Chum King is ideal for bottom fishermen, and can even be slow-trolled. The Chum-King sells for $129, and carries a 30-day, money-back guarantee. Chum King, Boca Raton, FL; (866) 248-6546;