Sticker shock, says Si-Tex Vice President of sales Allen Schneider, is a very real concern for many fishermen looking to upgrade their electronics suite, and Si-Tex is targeting the anglers who want simplicity, reliability and economy. "Our customers say, 'Just show me how to get to the fish and back,'" says Schneider. Reliability also has its appeal. "If the whole boat is controlled by one network system and it goes down, you are screwed," he says. "There is still something to be said for redundancy." The point is that Si-Tex capitalizes on the strength of stand-alone plotters and plotter-sounder combinations. Si-Tex offers both radar-compatible plotters and combination plotter-sonar units, from 5½ inches to with 15-inch screens, all self-contained, with C-Map cartography. Schneider says Si-Tex is not entirely Spartan in its approach; the video inputs work nicely with an underwater camera that fits into the transducer housing. "It has been fun to see fish on the fish finder and then switch over to the camera as they swim under the boat," he says.