FFSW READERS ARE YOUR BUYERS

READER PROFILE% Male98.6%Average age50.3 Average household income$231,100HH net worth$1,592,600 Married80.7%College educated 92.6%FISHING PROFILEDays fish per month7.7 Years fishing 29.4 Years saltwater fishing11.2 Source: 2000 Clear Research Subscriber Survey