An excellent alternative to live bait when bottomfishing for snapper and grouper in the Gulf of Mexico, the Atlantic, or Caribbean waters is a butterflied ballyhoo plug, which combines the natural looks of the baitfish with enticing undulating action and scent to draw bottom dwellers and coax them into striking.
Here's how to do it.
Cut off the ballyhoo’s head and tail.
Split both sides, halfway down the core, and break off the exposed backbone.
Place hook in the narrow (tail) end so the flaps breathe and undulate in the water.