- Keep your rod pointed straight down, and always make sure you are in contact with the bottom.
- Bring your rod straight up, get a turn or two on the reel and hold it there. Don't give an inch.
- The fish will jolt a few times but almost always quit for just a second. That is your window of opportunity. In that window, get as much line on the reel as possible. Once you've pulled the fish 12 feet or so off the bottom, it's pretty much game over for the fish. The point is to never allow the fish to take any line; if it does, make sure it earns it.