Yamaha Marine Group announced today it has put its marine care products under the trusted Yamalube brand.
Products affected include fuel additives, adhesives and lubricants, which will now bear the name Yamalube. With the change comes color-coded packaging designed to improve the customer’s ability to choose the correct product for the job at hand. For example, Yamalube 4M will include an image of a four-stoke outboard, while Yamlube 2M will include an image of a two-stoke outboard.
Yamaha is creating and launching an extensive campaign for dealers and customers as part of the rollout, including easily-identifiable in-store display materials.
Yamaha Marine products are marketed throughout the United States and around the world. Yamaha Marine Group, based in Kennesaw, Ga., supports its 2,200 U.S. dealers and OEM partners with marketing, training and parts for Yamaha’s full line of products and strives to be the industry leader in reliability, technology and customer service. Yamaha Marine is the only outboard brand to have earned NMMA’s C.S.I. Customer Satisfaction Index award every year since its inception. Visit www.yamahaoutboards.com.
