Islamorada is the quiet fishing village with a big nickname – the Sport Fishing Capital of the World. A great percentage of its residents are fishing captains and anglers. From sailfish to swordfish to bonefish, species are abound. How much is a Florida Keys bonefish worth? The answer: approximately $75,000 over its lifetime. But mishandling bones is a big issue, which is why the Bonefish & Tarpon Trust, in partnership with organizations like the Lower Keys Guides Association, has launched the “Save the Slime” awareness campaign to reduce harm to bonefish during catch and release.