| Salt Water Sportsman reaches the most hard core anglers… | |
| Male | 98% |
| Average number of days spent fishing in the past year | 60 |
| Average number of years nivolved in salt water fishing | 28 |
| Paid to fish in the past year | 56% |
| Own a boat | 86% |
| Average # of boats owned | 2 |
| Own fishing equipment | 99% |
| Own marine electronics | 97% |
| Average amount of marine electronics owned | $11,977 |
| Own marine accessories & equipment | 96% |
| Own waterfront property | 34% |
| …with the affluence to pursue one of the world’s most expensive sports. | |
| Average HHI | $156,600 |
| Median HHI | $107,600 |
| HHI $100,000+ | 54% |
| Average Net Worth | $1,433,800 |
| Professional/Managerial | 63% |
| Own a second/vacation home | 55% |
| Purchased a product advertised in SWS | 71% |
