Having made its mark with performance fishing shoes, Rugged Shark has delved into the clothing market. One of its first launches is the technical fishing shirt. This shirt is as stylish as it is functional. The panels in the back are vented with mesh to keep you cool on hot days, and the front has plenty of pockets with hook-and-loop closures. The collars are button-down to prevent flapping when you're running, and the material is soft cotton poplin. The shirt is available in short- and long-sleeve versions and comes in six colors. Short-sleeve, $50; long-sleeve, $60. Stay tuned for more clothing and apparel from Rugged Shark at www.ruggedshark.com.