Anglers love personalized tackle, and Penn has responded by opening up the Custom Shop, which offers customization of select International reels for individual anglers, boats or fishing teams. The process begins with selection from seven custom-tailored colors. A single color can be used to decorate the entire reel or can be combined with a second color. In addition, each Penn International reel may be individually engraved. Options include four popular game fish and the American flag, as well as text on the side plate. To place an order for a custom job of your own, contact a Penn Custom Shop retailer listed on www.penncustomshop.com.