Hides is a new sunglasses protector that also serves as a retainer and lens-cleaning cloth. The product is made of a patented DuPont microfiber that remains tightly rolled when used as a retainer, but can be unrolled and stretched to completely protect the glasses when not in use. The soft material can also be used to remove dirt, dust and smudges without damaging the lenses. Available in a variety of colors, Hides retail from $9.95 to $11.95, depending on model. SunCepts, Stuart, FL; (866) 287-0667; www.hides.com.