Sometimes a picture paints a thousand words; other times, it captures only a phrase. Columbia’s new UPF 50 long-sleeve shirt certainly looks stylish in the photo accompanying this item, but if you have the chance to touch the ultra-soft polyester/nylon fabric, you’ll gain new perspective. The UPF 50 also comes with 97 1/2 percent UV protection, radial sleeves, concealed pockets, hook-and-loop tab closures and full ventilation. In sizes small to XXL, the shirt comes out from the dryer remarkably unwrinkled. Choose from seven colors: off-white, yellow, light blue, light green, khaki, sage and coral. Cost is $65. Call 503-985-4000 or visit www.columbia.com.