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April 14, 2010

Pure Fishing teams with Boy Scouts for Jamboree

Scouts will be fishing with tackle from the popular brands of Shakespeare, Berkley and Stren...

Pure Fishing has been named the exclusive fishing tackle provider for the 2010 Boy Scouts of America National Jamboree. The National Jamboree, which is held every five years, this year celebrates the 100th anniversary of the BSA.

Pure Fishing will operate educational exhibits such as the Berkley PowerBait Fish Tank, a fishing line knot tester, casting technique demonstrations and an Eco Conservation Display.  Scouts can earn a one-of-a-kind special issue Fish Hook Lake Patch by catching a fish during the Jamboree.

Scouts will be fishing with tackle from the popular brands of Shakespeare, Berkley and Stren. Tackle includes Shakespeare rod and reel combos, Berkley Gulp! Earthworms and Gulp! Catfish bait and Stren monofilament fishing line.

"This is the beginning of a great relationship between our company and the Boy Scouts," said David Lund, Pure Fishing's Vice President of Marketing -The Americas. "These fine young citizens will discover more about the joys of fishing and the outdoors. They'll learn about conservation and the responsible stewardship of the environment. The scouts will be better prepared for their future."

More than 300,000 people from around the world , including over 40,000 Scouts and BSA leaders, are expected at Fort A.P. Hill in Caroline County, Virginia on July 26 for the Jamboree. The 10-day event location will temporarily be the third largest city in the state, complete with its own zip code.

For more information about Pure Fishing visit Go to for more information on Boy Scouts of America, the 2010 National Jamboree.