Surface-splashing poppers are the mainstay for shore anglers. They work in most water types, can be cast long distances, are ideal when fighting the wind and entice fish into striking. Because they make noise, move plenty of water and stand out in a turbulent chop - even a small popper can look large to bluefish. In rough water or in rolling surf, use a faster action to make as much commotion as possible. When fishing the plug through heavy white water, use a slower retrieve with loud splashes. As a wave rolls off the beach, cast and work the outer edge of that flow using hard pulls with the rod tip while letting the plug move with the flow. At times you will use only rod action, not retrieving, to make the plug pop. Fish the outer bar using a steady retrieve with a continuous splashing action. Watch the waves. After a wave breaks, cast into the bubbling water, fishing the top of the bar and the dropoff just inside the bar. A slow retrieve with aggressive rod-tip snaps makes the lure swim with a side-to-side action, dancing violently, yet moving very slowly through the water. This technique works with some splashing poppers and is ideal for pencil poppers. However, moving the rod tip with this much action while reeling slowly creates slack line, and you must keep tension on the line to prevent tangles. To eliminate slack line, hold the rod almost straight up and move the hand that grips the rod up to a position about 18 inches above the reel. Pinch the line between the thumb and forefinger as you reel - this will pack the line tightly onto the reel, eliminating casting bird's nests.