In conjunction with Earth Day 2009, WFN: World Fishing Network, North America’s only 24-hour fishing lifestyle network will reinforce to viewers the three “R’s” of environmental stewardship – React-Replenish-Release. To reinforce the message, the WFN logo and all graphics online and on-air will appear in green during the weeklong initiative from April 20-26.
Through an extensive on-air and online campaign, the network will dedicate the entire week to the environment as WFN hosts, professional anglers, celebrities and environmentalists present the network’s best episodes and features that highlight conservation and environmental practices. The majority of the green programming will be featured during primetime (7 -11 pm) on both WFN and WFN HD. WFN’s “Green Tips” and customized environmental brand spots will run throughout the day.
“The feedback from viewers towards our green campaign last year was overwhelmingly positive so it made sense to expand the initiative this year,” said Mark Rubinstein, President of WFN. “Anglers are among the most environmentally conscious citizens on our planet, so it’s appropriate for us to use the occasion of Earth Day to focus upon a belief system that millions of anglers live by every day. By using our platform to communicate this message we hope to help even more anglers learn the consequences of their actions and what they can do to give back to the planet.”
The message of the campaign – WFN: React-Replenish-Release – will encourage anglers to learn the following guidelines: REACT by acknowledging that your actions impact the environment; REPLENISH and re-stock fisheries and clean up your waterways ensuring that future generations can enjoy our planet; RELEASE by embracing the catch and release mentality when fishing and educate others about waterways, fisheries and eco-systems.
The campaign will focus upon such critical issues as: fish population, species in peril; green organizations; success stories; green gear featuring JP DeRose; emerging technologies; and green personalities including politicians, professional anglers and other celebrity environmentalists.
To complement the on-air programming, the network will also provide extensive content online at www.wfn.tv/green including; additional videos, green tips, a forum for viewers to share stories, contests and educational information to let viewers know how they can make a difference. The network is also offering sponsors and corporate partners the opportunity to participate in the campaign through a variety of sponsorship levels.
WFN will also ask viewers and website visits “what are you doing to be more green?” The responses will be posted online at www.wfn.tv/green and will award one entry from the USA and one from Canada will receive a $1000 shopping spree at their local fishing retailer. The contest will open on Apr. 20 and run for six weeks.
Available 24-hours a day, seven days a week, WFN is the only 24/7 network dedicated to all segments of fishing with programming that covers instruction, tips, tournaments, travel, food, boating, outdoor lifestyle and more. WFN’s coverage includes a selection of the best international series and the most diverse species coverage of any outdoor network. The network offers viewers insight from a variety of professional anglers including; Babe Winkelman, Bill Dance, Al Lindner, Scott Martin, George Poveromo, Bob Izumi and more. The network also includes a variety of lifestyle shows including Charlie Moore TV, Hookin’ Up with Mariko Izumi and WFN’s Reel Road Trip.
WFN: World Fishing Network was originally launched in December 2005 as North America’s first channel dedicated to covering every aspect of the angling and sport fishing industry. Today, WFN and WFN HD are available in more than 20 million households through North American cable, satellite, and telecommunications distributors including Dish Network, Verizon FiOS, Charter, GVTC and more. For more information, visit www.wfn.tv.