ONYX partners with Mark Davis & Big Water Adventures

Part of the sponsorship will include a "30 seconds that could save your life" segment

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ONYX, the newly launched outdoor recreation brand from Absolute Outdoor, Inc., announces their joint partnership with Mark Davis, on-water host of Big Water Adventures TV program, airing on The Outdoor Channel.

Absolute Outdoor is based in St. Cloud, Minnesota and specializes in delivering leading innovation to the sporting goods, outdoor, and marine markets. Products currently available under the Onyx brand are fishing and hunting life jackets, rainwear, and CO2 activated inflatable life jackets or personal flotation devices (PFDs).

"Our Onyx brand offers top-quality, unique, and functional products to add to people's enjoyment on the water, so having Mark as our spokesperson is a perfect fit," states Mary Snyder, VP of Marketing at Absolute Outdoor. His expertise and passion for fishing and his love for the outdoors will benefit us as we grow our outdoor recreation categories. Since he fishes and hunts all over the world, we will gain global exposure for our Onyx products and brand - we are very excited to be partnering with him."

"I was absolutely thrilled when Absolute Outdoor company signed on for the 2010 season of Big Water Adventures, says Mark Davis, TV Host.  In the time I have been working with them, I know they LIVE to design the best products in every category they enter. The new Onyx products they are debuting  are tailored to the avid angler with not only durability, value, and comfort, but most importantly...FUNCTION. I am very excited to be a part of the first year launch of the Onyx brand.  I will be utilizing these products in upcoming TV episodes in locations from Alaska to Costa Rica."

Part of the sponsorship will include a "30 seconds that could save your life" segment integrated into the Big Water Adventures show. This will feature products and tips that address on-the-water situations, be it life jacket use or the proper rainwear for foul weather conditions.

For additional information, visit www.absoluteoutdoorinc.com; www.onyxoutdoor.com

To learn more about the Big Water Adventures TV program and show schedule, visit www.outdoorchannel.com/Bigwateradventures.aspx