D.O.A. has been responsible for a number of iconic soft plastics over the years, including the Shrimp and TerrorEyz, and they might have another winner on their hands with the D.O.A. Airhead. Designed to accept a worm-style hook, the 5-inch-long Airhead can be fished through heavy cover, and the large beaver tail offers enticing flash and pulse in the water with very little angler effort. The tail on the Airhead can also be split, which allows it to be fished as a buzz bait, or it can be effective when jigged off the bottom. More than 30 colors are available, and creator Mark Nichols foresees additional sizes in the future.