Ballyhood's new Soft Iron is a unique heavy jig featuring a soft, squid-shaped body that feels and looks more natural to game fish. It can even be rigged with a mini lightstick to make it glow in the dark. The Soft Iron can be trolled, cast or deep-jigged for a variety of species, including white seabass, tuna, striped bass, cod, dolphin, halibut, fluke, grouper and more. The jig weighs 3.5 oz., measures 51/2" long, and comes in several colors. Retail price is $10. Ballyhood, Santa Ana, CA; (714) 545-0196; www.ballyhood.com.