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FFSW READERS USE THE INTERNET

October 3, 2001
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Readers who have accessed the Internet to obtain information on the following products in the past 30 days:Percent (%)Fly-Fishing Equipment57.3Fly-Fishing Trips & Travel45.8Boats31.1Boat Dealers16.4Outboard Engines14.7Marine Electronics12.4None of the Above27.5Purchased Over the Internet:Fly-Fishing Equipment34.4Fly-Fishing Trips or Travel12.0Other Equipment. or Accessories 19.8Marine Electronics34.0Boat 1.0None of the Above56.6Considered Purchasing Over the Internet:Fly-Fishing Equipment53.7Fly-Fishing Trips or Travel34.6Other Equipt or Accessories34.2Marine Electronics 14.5Boat5.0None of the Above36.2Source: 2000 Clear Research Subscriber Survey

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