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FFSW READERS TAKE ACTION

October 3, 2001
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Based on question in survey: Which of the following actions have you or members of your household taken as a result of reading Fly Fishing in Salt Waters?Percent (%)Ordered a product, service or booked a resort or charter mentioned in an articleor ad64.0Requested information about an advertised product or service, called an 800 number or sent for a catalog59.2Discussed an article or referred someone to it:56.3- Went to an advertiser’s Web site43.9Went to the FFSW Web site20.1Visited a boat dealer 15.2Visited a specific store14.0Planned a fishing vacation39.6Hired a guide22.2Went to a resort10.2None of the above5.7Source: 2000 Clear Research Subscriber Survey

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