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FFSW READERS LOVE THE MAGAZINE

How long have you been a regular reader of Fly Fishing in Salt Waters?

– Average3.5 years- More than 3 years75.4%

Read or looked into the last 4 issues

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– 4 of last 497.7%Avg. amount of time spent reading typical issue1.5 hours

What other magazines do you read regularly (3 of the last 4 issues)?

American Angler21.8 %Fly Fisherman38.8 %Florida Sportsman27.5 %Marlin4.7 %Fly Fishing16.5 %Fly Rod & Reel29.5 %Saltwater Sportsman27.1 %Saltwater Fly Fishing54.5 %Sport Fishing13.8 %Source: 2000 Clear Research Subscriber Survey

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