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February 20, 2013

Yo-Zuri Sashimi Bonita

The lure that set the standards for traditional high speed trolling lures, now sets the bar higher.

The Yo-Zuri Bonita, one of the worldest most famous lures, has gone through an extreme technological advancement in design!

Now offered in the exclusive patented Sashimi Color-Change Technology finishes and n with the patented Wave-Motion Tecnology ribbed finish.

Constructed out of a new proprietary material that is virtually indestructible, it is built to rein in the oceans most sought after big gamefish.  Rigged with ball-bearing swivels and super sharp, corrosion resistant, salt water hooks to hold onto bigger fish. This perfectly balanced Bonita with natural swimming action and built in external Yo-Zuri Sound System, sets the new standards for high speed trolling lures.

Two sizes, 6-3/4” and 8-3/8”, designed for Wahoo, Yellowfin Tuna and many other species of Big Game Saltwater fish. 

All  Yo-Zuri Sashimi Series lures have two innovative, international patented features; the Sashimi Color-Change Technology and Wave-Motion Vibration.

The first paten is the Wave Motion Technology - Sashimi lures have a patented ribbed surface that creates distinctive Wave-Motion Vibrations which fish can detect with their lateral lines from long distances and in murky water conditions. Big fish hone in the Wave-Motion Vibration, then see the color change behavior, triggering an aggressive reaction strike!

The second paten is the Sashimi Color-Change Technology - this enables the lure to change colors every time it moves. Each lure has two distinct color & patterns incorportated into them for a lifelike natural appeal. When it swims by a predator, it changes color just like a panic-stricken baitfish enducing strikes.

For over 50 years Yo-Zuri has been recognized as the fishing tackle industry’s leading manufacturer of quality fishing products—for professional fishermen and enthusiasts worldwide. For more information, visit