KENNESAW, Ga.- Yamaha Marine Group announced today it has launched mobile versions of its V MAX SHO (www.discovervmaxsho.com) and V6 Offshore (http://www.discoverv6offshore.com) websites, making Yamaha the first in the outboard industry to offer such a service to consumers.
"Our research tells us that a growing number of Yamaha outboard customers are using smart phones," said Frank Wilhelm, Yamaha Marine Group Advertising Manager. "They are using mobile digital devices to access the existing V MAX SHO® and V6 Offshore websites. We wanted to make sure we are providing the best service possible for them."
Yamaha Marine relied upon research to identify the most valuable content within the existing V MAX SHO® and V6 Offshore micro sites and has converted these areas - Features & Benefits and Blogs - to a user-friendly mobile experience. In addition, the mobile sites feature easy-to-find links to the dealer locator, videos and full-site content.
Starting today, when users access the V MAX SHO® and V6 Offshore micro sites from a hand-held device, they will find that the experience has been optimized for the mobile world. Now, Yamaha Marine customers who are considering a purchase or following a favorite pro through a blog will have access to all of the information they need through iPhone, Android and other mobile handsets.