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April 07, 2011

Yamaha Marine launches mobile websites

Yamaha Marine launches mobile websites

KENNESAW, Ga.- Yamaha Marine Group announced today it has launched mobile versions of  its V MAX SHO (  and V6 Offshore (  websites, making Yamaha the first in the outboard industry to offer such  a service to consumers.

"Our research tells us that a growing number of Yamaha outboard  customers are using smart phones," said Frank Wilhelm, Yamaha Marine  Group Advertising Manager. "They are using mobile digital devices to  access the existing V MAX SHO® and V6 Offshore websites. We  wanted to make sure we are providing the best service possible for them."

Yamaha Marine relied upon research to identify the most valuable content  within the existing V MAX SHO® and V6 Offshore micro sites  and has converted these areas - Features & Benefits and Blogs - to a  user-friendly mobile experience. In addition, the mobile sites feature  easy-to-find links to the dealer locator, videos and full-site content.

Starting today, when users access the V MAX SHO® and V6  Offshore micro sites from a hand-held device, they will find that the  experience has been optimized for the mobile world. Now, Yamaha Marine  customers who are considering a purchase or following a favorite pro  through a blog will have access to all of the information they need  through iPhone, Android and other mobile  handsets.