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April 06, 2011

Wiley X joins quest to prevent and cure breast cancer for second year in a row with its Lacey Sunglass Program

The company will be donating $3 for each pair of Wiley X Lacey glasses sold

Wiley X announced it will be continuing its commitment to help eradicate breast cancer, the disease that claimed more than 40,000 American lives last year. The company will be donating $3 for each pair of Wiley X Lacey glasses sold - one of its best-selling models - to The Breast Cancer Research Foundation (BCRF). Last year Wiley X succeeded in raising more than $10,000 for the cause and is taking the pledge to once more meet or exceed this amount.

With signature Cotton Candy-colored frames, the smartly designed Wiley X Lacey glasses are adorned with a special BCRF Pink Ribbon cling sticker on the lens. Both polarized and non-polarized models of the Wiley X Lacey are part of the fundraising program. Last year the program received a more than overwhelming response from the company's dealer and retail network. Wiley X expects a similar reception this year.

"The mission Wiley X joins is a simple and honorable one: to achieve prevention and a cure for breast cancer in our lifetime," said Wiley X President of Sales Myles Freeman, Jr. "All of us at the company feel privileged to be a part of such a noble cause."

Don't let its good looks fool you, performance lies at the core of the Wiley X Lacey glasses. The Wiley X Lacey was in fact designed with the dual purpose of style and protection. Certified as Occupational Eye Protection, Wiley X is the only premium sunglass manufacturer that has official ANSI Z87.1-2003 high velocity and a high mass impact standards rating on its entire product line.

The Breast Cancer Research Foundation was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit organization dedicated to funding innovative clinical and translational research. In 2010, BCRF awarded $33 million to 172 scientists across the United States, Canada, Latin America, Europe, the Middle East, and Australia. Currently, more than 90 cents of every dollar donated is directed to breast cancer research and awareness programs. With exceptionally low administrative costs, BCRF continues to be one of the most efficient organizations in the country. BCRF has received 4 stars from Charity Navigator and an "A+" from The American Institute of Philanthropy. For more information about BCRF, visit www.bcrfcure.org.

To learn more about the Wiley X Lacey sunglasses, the partnership with BCRF, or the company's full line of high performance eyewear - visit www.wileyx.com.