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November 03, 2008

Premiere features expected to draw large crowds at 2008 New York National Boat Show

High-profile features, special guests lined up to increase consumer traffic

The new dates for the 2008 New York National Boat Show, December 13-21, are drawing interest from several industry leaders and experts, helping to secure a variety of strong, consumer-oriented features aimed at attracting an increased number of attendees from throughout the New York and Tri-State region to the 104th annual event.

"This year, we made a greater investment in fresh and exciting features, advertising and promotion for the New York show and its new dates," says Ben Wold, executive vice president of the National Marine Manufacturers Association (NMMA), which owns and produces the show. "With the new mid-December time frame, NMMA is pulling out all the stops to reign in consumers while they're in the holiday-buying mood and making the show more fun than ever before to attract as many attendees as possible during this economic downturn."

Brothers Andy and Jonathan Hillstrand, co-captains of the fishing vessel Time Bandit featured on Discovery Channel's hit series Deadliest Catch, have signed on to appear at the show Saturday, December 13 and Sunday, December 14, to meet and greet fans and sign autographs. The Hillstrands special guest appearance at the 2008 Tampa Boat Show proved wildly successful, drawing thousands of fans to the show from throughout the Tampa Bay area.

Brunswick will offer show goers a little "red carpet" holiday treatment, providing them with an opportunity to win a grand prize package through its "Spectacular Holiday Giveaway," offered exclusively at the New York show. The package includes: A 13-foot Boston Whaler sport boat; Brunswick Pool Table with cue rack and accessories; Brunswick Poker Table with four chairs; Brunswick Centennial Bar with two bar stools; Life Fitness treadmill; and a Life Fitness Home Gym.

Other headline features at this year's show include Twiggy the Waterskiing Squirrel, who makes an appearance beginning Wednesday, December 17, with daily performances through Sunday, December 21. Twiggy, a media favorite and big attraction for children and families alike, makes a long-awaited return to the New York boat show after several years' hiatus.

Additionally, the official kick-off celebration of the 400th birthday of the Hudson River-the Hudson River Quadricentennial-takes place Saturday, December 13, in conjunction with opening day of the show. The Quadricentennial a year-long celebration that will include many local boating events and takes a rich look at the history of the Hudson River, a waterway essential to the history and present enjoyment of recreational boating throughout all of New York.