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March 09, 2010

"Legends of Fishing" to highlight L.L.Bean Spring Fishing Weekend, March 19-21, 2010

Lefty Kreh, Flip Pallot, Stu Apte, Mark Sosin, Tim Rajeff, Bob Popovics, Dave Klausmeyer headline L.L.Bean's annual celebration of all things fishing

FREEPORT, Maine - The biggest names in the history of fishing will be at L.L.Bean on March 20-21 for L.L.Bean's annual Spring Fishing Weekend. These "Legends of Fishing" will be available at the store from 10am to 4pm Saturday and Sunday to visit with customers, share stories, sign autographs, books and more.

"To have fishing talent of this caliber in one place at one time is truly remarkable," said Kelly Warsky, manager of retail promotions. "And we are so happy to give our customers, especially the younger ones, the very rare opportunity to talk face-to-face with the biggest names the fishing world has ever seen."

Featured celebrity fly tyers include David Klausmeyer, Bob Popovics, Mike Martinek and Don Bastian. Other weekend highlights include free fly-casting lessons, kids' activities, and a variety of demonstrations, clinics and seminars including presentations by the Maine Professional Guide Association, as well as several L.L.Bean experts.

Biologists from the Maine Department of Inland Fisheries and Wildlife will also be conducting a special panel discussion on all things related to fishing in Maine. From March 19 through 21, special promotions include 20 percent off all Bean Brand fishing gear and apparel and 20 percent off all flies. And to celebrate L.L.Bean's decision to only offer felt-free wading boots and waders in 2010 as a way to mitigate the transmission of invasive aquatic species, from March 19 through 21, customers who trade in their felt-soled wading boots will get an additional 10% off Bean Brand rubber-soled wading boots at the store. All event activities are free. For more information, visit www.llbean.com/events, or call 800-559-0747, ext. 37222.     


About L.L.Bean, Inc.
L.L.Bean, Inc. is a leading multi-channel merchant of quality outdoor gear and apparel.  Founded in 1912 by Leon Leonwood Bean, the company began as a one-room operation selling a single product, the Maine Hunting Shoe. While its business has grown substantially, the company remains committed to the same honest principles upon which it was built - a focus on the customer, continuous product improvement and innovation, respect for people, preservation of the natural environment and a 100% satisfaction guarantee. The 220,000 sq. ft. Flagship campus of stores in Freeport, Maine is open 24 hours a day, 365 days a year and welcomes more than three million visitors each year.  L.L.Bean can be found worldwide on
www.llbean.com.