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December 19, 2008

BRP launches aggressive Evinrude E-Tec buying incentives

Promotion includes extended warranty and low consumer financing offer in "Evinrude 100th Anniversary Sales Event"
By Brp

Consumers who purchase any Evinrude E-TEC outboard engine will have the opportunity to take advantage of the best retail incentive program in the industry today. The Evinrude 100th Anniversary Sales Event promotion delivers the peace of mind and financing assistance consumers are seeking in these challenging economic conditions.

The sales promotion offers the consumer a 5-year BRP factory-backed warranty AND a special low consumer financing program. The promotion begins January 1, 2009 and ends April 15, 2009. The offer is available through authorized Evinrude outboard dealerships in the United States. In addition, consumers purchasing and taking delivery of an eligible loose engine to repower a boat during the program may select one of two additional options: I-Command Digital package with a retail value of approximately $1,186, or a Down Payment Rebate up to $300.

Evinrude engines' reputation for dependability, quality, and reliability coupled with the fact that Evinrude E-TEC is the only outboard with no dealer scheduled maintenance for 3 years or 300 hours makes the decision to repower with Evinrude an easy one. Having the lowest operating costs of any outboard engine means that repowering with an Evinrude E-TEC can save consumers up to $1,600 per year in fuel and maintenance costs.

The Evinrude 100th Anniversary Sales Event will be supported through an aggressive advertising campaign including online, television and mass consumer email marketing efforts.

"We focused on consumer needs with this offer - financing assistance for the overall purchase as well as worry-free boating," said Roch Lambert, vice president and general manager, Ski-Doo/Sea-Doo/Evinrude division for BRP. "And we are offering the additional I-Command gauge package to consumers who wish to repower with the more fuel-efficient, cleaner and lower-cost-to-operate Evinrude E-TEC. We have now made it easier for consumers to own a new Evinrude E-TEC outboard, whether it is on their existing boat or a new boat," he concluded.

Consumers who purchase and take delivery of eligible engines from a participating U.S. dealer during the promotional period will receive the following benefits:

1. 5-year factory backed limited warranty (3-year BRP factory warranty PLUS an additional 2-year B.E.S.T. (BRP Extended Service Terms) coverage);

2. Special financing on entire boat packages or loose engines purchased for repower;

3. Repower Bonus with an option to choose an I-Command Digital gauge package or up to $300 down payment rebate. Down payment rebate is based on horsepower:

200-hp and above = $300
115- 175-hp = $200
40- 90-hp = $100

The promotion is offered in the U.S. on consumer retail purchases between January 1, 2009 and April 15, 2009 on new, unused 2009 model year and earlier engines 40 horsepower and above.

To participate in the offer, consumers must visit an Evinrude dealer. A list of authorized Evinrude dealers is available at