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  • X-TRA TOUGH Specifically designed with a focus on cranking power and toughness, the new generation of Shimano Stella SW...
  • Paint it Black The notion that you should avoid wearing dark colors when fishing in the summer sun is being challenged...
  • Get Some Air D.O.A. has been responsible for a number of iconic soft plastics over the years, including the Shrimp and...
  • Fusion with Furuno Fusion 700 Series Marine Entertainment System can now be controlled directly from Furuno’s TZtouch...
  • New Look for Garmin Garmin’s new GMI 20 4-inch color data display expands the functionality of its predecessor, the...

Marine Electronics

Salt Water Sportsman
The waterproof, dust-proof, drop-proof and crush-proof cases seal up with corrosion-resistant metal latches.
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Fishing Tackle

Salt Water Sportsman
The lures feature proprietary internal-weight positioning for erratic pop-and-dive action in the ­water.
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Fishing Apparel

Salt Water Sportsman
The new underwear line features antimicrobial and moisture-wicking properties.
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Fishing Accessories