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February 03, 2010

Costa drops its Bomba as first style of 2010

Portion of proceeds to benefit Bonefish Tarpon Trust's permit fish tagging program
100-0210costa gear

Daytona Beach, Fla. - Jan. 15, 2010 - Bomba, part of the Belize District on the island of Ambergris Caye, is known for its rugged yet pristine landscape, and is home to some of the best flats fishing on the planet.  Visitors go there for an angling experience like none other, and often return home with more than a great fishing story.

Costa named its inaugural 2010 sunglass style Bomba in honor of the region and the culture.  Like it's namesake, Costa's Bomba is built for adventure .  The large nylon frame features co-molded injection technology and integral hinges, combining a "forget-they're-on fit" with nearly indestructible construction. 

Refreshed styling showcases built-in temple lenses to enhance peripheral vision.  The frame interior boasts no-slip Hydrolite lining so the sunglasses stay comfortably in place all day, no matter the conditions.  
 
This year, Costa is partnering with the Bonefish Tarpon Trust (BTT) to sponsor the first-ever permit fish tagging project in Florida.  Over the next five years, anglers will aim to tag 6,000 permit in an effort to collect data on the fish stock's population, spawning and migration patterns.  A portion of Bomba's sales will go to fund the permit tagging program.

Bomba is available in either tortoise or black frame colors, with Costa's patented 580? glass lens technology, dubbed "the clearest lens on the planet" by anglers.  Costa offers lens colors like gray or copper, and blue, green and silver mirrors, to give anglers the edge they need on the water. 

In addition to Costa's 580 lens options, Bomba can be customized with lightweight, scratch-resistant gray, copper or amber polycarbonate lenses, featuring a backside anti-reflective coating that shields eyes from the sun's dangerous UV rays.   The style is also available in Rx lenses.

"If you've spent any time with us, you know we're all about adventure, conservation and seeing what's out there," said Chas MacDonald, president of Costa.  "This year, we're going to grow our conservation efforts, like our partnership with the Bonefish Tarpon Trust, and find more ways we can protect our waters and the life within them.  When people buy a pair of Costas, they know they're playing a role in our conservation outreach programs."

Bomba lands in retail locations and online at www.costadelmar.com <http://www.costadelmar.com>  in early February, and retails from $149 to $249, depending on lens selection.