While there are many solid new lures developed by manufacturers on the market for the 2013 year, three struck my eye at the ICAST convention in Orlando, Florida today. First, Northeast striped bass anglers will be pleased with Strike Pro’s Ron Arra new line of Surf Pro Needlefish plugs, designed to effectively fool wary linesiders during the night hours, boasting a cypress wood construction and built with heavy duty one-piece construction; $19.99.

Next on the hit list was the Yo-Zuri Crystal 3D Jointed Minnow series, which had obvious appeal with both shallow water and deep diving models. The jointed design allows for a killer action and the patented 3D prism finish will mesmerize all species of gamefish; $17.99.

And finally, for my pick of the litter, I was astounded by dark horse manufacturer Lunkerhunt’s line of soft plastic Bento baits. These things are impossibly realistic containing a holographic core and biologically correct detailing, to dopplegang glass minnows, rainfish and spearing, and they look to be killer on anything from seatrout to stripers to snook; $7.99.